Land North America

In 2003, Brickworks designed a series of print advertisements to get air cargo carriers, freight forwarders and logistics companies to choose Canada as a transfer point for air freight. “Land North America” established the advantages of Canadian airports as the gateway to North American markets.

Global Appeal

For the 2004 biannual International Air Cargo Association (TIACA) conference in Bilbao, Spain, Brickworks developed a contact database and designed a direct mail campaign to promote CAC to conference attendees and the international air cargo industry.

Multimedia Presentation

To support CAC in Bilbao, Spain, Brickworks created a high impact awareness multimedia presentation that was projected at the conference and included in a promotional kit distributed to delegates.

PowerPoint Presentation

In 2004, Brickworks built and posted a PowerPoint presentation on CAC’s website that promotes the key advantages for shippers offered by Canada’s cargo airports. The website, which Brickworks designed, reaches the cargo industry around the world daily.

Marketing Brochure

We also put the CAC cargo message on paper. The delegates’ kits for the Bilbao conference included a marketing brochure, which was also distributed at delegate visits, trade missions and business development activities worldwide.

Tradeshow Booth

You can't be a tradeshow player without a professional booth. Brickworks designed a booth that turned heads in Spain and at later tradeshows and promotional events.

Advertising Campaign

For CAC's 2005-2006 campaign, we asked air cargo shippers if they wanted better access to North America. Needless to say, the campaign provided the answer: "Choose Canada."

Cargo Airport Guide

Brickworks designed a brochure to showcase each of the airports participating in CAC's cargo initiative. The brochure was distributed at the 2006 Air Cargo Forum in Calgary, a major international event that Brickworks helped to plan.

Marketing Brochure

Building on the CAC Cargo promotional program, Brickworks developed Cargo Canada as the name for the information campaign from Canada’s cargo airports. A suite of materials was designed, including a marketing brochure, presentation folder and direct mail campaign. In addition, Brickworks helped organize Cargo Canada's participation in the Air Cargo Americas conference in Miami.

Presentation Folder

A clean and simple presentation folder was designed and produced for use by member airports. Individual airports were able to include their own marketing material, along with a PowerPoint presentation that Brickworks designed and built for Cargo Canada.

Multimedia Presentation

To reinforce the Think Canada message, Brickworks brought still photos to life using 3D techniques to create a memorable video presentation. The video was also translated into Spanish to appeal to Latin American audiences at the Air Cargo Americas conference.

Cargo Canada Website

Having built the original CAC Cargo website, it was time to refresh the site with the Cargo Canada positioning. Our objective was to do this in a cost-effective manner by retaining the general site structure and layout. Brickworks designed a new look and feel to be consistent with the print material, and built in a short Flash presentation to focus on the four key benefits of using Canada's cargo airports for shipments to the US.