Making a name  |

Kilbride Partners was a start-up consulting firm in an industry populated by giant national and multinational competitors. In 2006, Brickworks began to help the fledgling company demonstrate its compelling capabilities. Brickworks worked with Kilbride's principals to formulate a branding strategy and establish a multifaceted communications program targeting audiences with a professional and consistent package of messages. Thanks in part to these efforts, Kilbride Partners is fast becoming a successful business advisory group. The partners offer uncommon perspective, employing their expertise in strategy, human capital, operations, business valuation and investment banking, to enable their clients to build profitable, sustainable businesses.

From Concept to Reality

Brickworks began its work with Kilbride's principals by defining the best strategy to communicate the firm's identity and service offering.

Simplifying Complexity

Brickworks developed "the Kilbride Wheel" to show graphically how Kilbride helps clients build enterprise value. The wheel is the focal point of all Kilbride communication programs.

The Kilbride Corporate Identity

We developed a number of wordmark options to enable Kilbride to match corporate graphics to the company's self perceptions.

Kilbride on Paper

Brickworks applied the new logo to a stationery package including printed business cards, letterhead and envelopes as well as electronic Word templates.

Building the Tool Kit

Brickworks designed a PowerPoint template for Kilbride's business development activities, carrying a consistent corporate identity into its clients' boardrooms.

Kilbride on the Web

Brickworks extended Kilbride's marketing reach with a website built around the Kilbride Wheel. The Wheel is the site's anchor, with its segments linked directly to discussions of specific company services.

Kilbride E-newsletter

Brickworks designed an e-newsletter template for Kilbride to keep its client base informed and up-to-date on company happenings. Using the email campaign management system provided by Brickworks, the partners are able to create and distribute their own newsletters.